Jordan Loeppky-Kolesnik’s exhibition, Breezy Plaza, opens tomorrow night at Eastern Bloc in Montreal and stays up for three days. This site is the online component, kind of a teaser. It’s a series of three videos composed of stock footage with a voiceover.
Loeppky-Kolesnik’s installation creates a place that is not a gallery; rather a place that emulates a myriad of spaces, familiar to the world of commerce and industry: a showroom, a trade fair, an office hallway, a photography studio, a mailroom, a shopping mall, a waiting room.
The work explores contemporary material culture through the use of handcrafted or manufactured objects that have been modified, stock/found images (used to create print works in the installation) and stock video footage (found on the project’s website).
Breezy Plaza explores the physical and virtual journeys of material goods, the traces of consumer culture, from the online experience of purchasing through sites such as Amazon and eBay, to the shipping and receiving of goods. This work revels in the camp and characteristics of the warehouse, of the consumer products manufactured within, and the interior design of consumer spaces.
Sounds like it could be aptly compared to Artie Vierkant’s "Brand Innovations for Ubiquitous Authorship" and discussed in terms of the chatter about DIS magazine, corporate aesthetics, and the rematerialization of networks linked to here recently. I’m keen to check it out.